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Academic Journal

To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film.

  • Authors : Redondo I; Department of Finance and Commercial Research, Autonomous University of Madrid, Madrid, Spain.; Russell CA

Subjects: Advertising* ; Alcohol Drinking* ; Alcoholic Beverages*

  • Source: Drug and alcohol review [Drug Alcohol Rev] 2018 Apr; Vol. 37 Suppl 1, pp. S366-S374. Date of Electronic Publication: Publisher: Wiley-Blackwell Country of Publication: Australia NLM ID: 9015440 Publication Model: Print-Electronic Cited Medium: Internet ISSN:

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Academic Journal

Trends in tobacco and alcohol brand placements in popular US movies, 1996 through 2009.

  • Authors : Bergamini E; Norris Cotton Cancer Center, Geisel School of Medicine at Dartmouth University, Hanover, New Hampshire, USA.; Demidenko E

Subjects: Alcohol Drinking/Alcohol Drinking/Alcohol Drinking/*trends ; Alcoholic Beverages/Alcoholic Beverages/Alcoholic Beverages/*statistics & numerical data ; Marketing/Marketing/Marketing/*trends

  • Source: JAMA pediatrics [JAMA Pediatr] 2013 Jul; Vol. 167 (7), pp. 634-9.Publisher: American Medical Association Country of Publication: United States NLM ID: 101589544 Publication Model: Print Cited Medium: Internet ISSN:

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Academic Journal

Restricting alcohol marketing to reduce alcohol consumption: A systematic review of the empirical evidence for one of the 'best buys'.

Subjects: MEDICAL information storage & retrieval systems; ALCOHOLIC beverages; GOVERNMENT policy

  • Source: Addiction. May2024, Vol. 119 Issue 5, p799-811. 13p.

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Academic Journal

Exposure to alcohol promotions on web-based media, sex and college risky drinking.

Subjects: ALCOHOLISM risk factors; WORLD Wide Web; SOCIAL mediaKENYA

  • Source: Journal of American College Health. Feb/Mar2024, Vol. 72 Issue 2, p446-450. 5p.

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Academic Journal

Regulating alcohol advertising for public health and welfare in the age of digital marketing: challenges and options.

Subjects: INTERNET laws; PRIVACY; PSYCHIATRIC drugs

  • Source: Drugs: Education, Prevention & Policy. Feb2024, Vol. 31 Issue 1, p70-81. 12p.

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Academic Journal

Substance use and the Sustainable Development Goals: will development bring greater problems?

Subjects: SUBSTANCE abuse prevention; PROBLEM solving; SUBSTANCE abuse

  • Source: Drugs: Education, Prevention & Policy. Feb2024, Vol. 31 Issue 1, p148-157. 10p.

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Academic Journal

'You're in the alcohol Matrix, then you unplug from it, and you're like 'Wow"': exploring sober women's management, negotiation and countering of alcohol marketing in the UK.

Subjects: FRIENDSHIP; ALCOHOLIC beverages; RESEARCH methodologyUNITED Kingdom

  • Source: Drugs: Education, Prevention & Policy. Feb2024, Vol. 31 Issue 1, p54-69. 16p.

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Academic Journal

Following social media influencers who share alcohol‐related content is associated with college drinking.

Subjects: INFLUENCER marketing; ALCOHOL drinking; STATE universities & collegesUNITED States

  • Source: Drug & Alcohol Review. Jan2024, Vol. 43 Issue 1, p86-97. 12p.

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Periodical

Beer-soda collabs facenew marketing rules: Brewers trade group including Molson Coors adjusts advertising code as crossover drinks gain share.

Subjects: *MARKETING; *COST-of-living adjustments; *ADVERTISING

  • Source: Crain's Chicago Business. 1/9/2023, Vol. 46 Issue 2, p9-9. 1p.

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Academic Journal

Magazines as contradictory spaces for alcohol messaging: a mixed method content and thematic analysis of UK women's magazine representations of alcohol and its consumption.

Subjects: RESEARCH methodology; SOCIAL norms; WOMENUNITED Kingdom

  • Source: Drugs: Education, Prevention & Policy. Oct2023, Vol. 30 Issue 5, p474-485. 12p.

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  • 1-10 of  1,624 results for ""Alcohol Drinking""